About 321


321 Water was our first venture by tackling the way we consume water. With the release of our latest product line, Uppercup, we continue our journey of offering sustainable and ethically made consumer goods. 

We want to provide you with a sustainable product that can make an impact on the waste produced by the non-reusable coffee cup industry, whilst still maintaining functionality and design.

We are driven by the need for greater awareness into the sheer quantity of non-reusable coffee cups ending up in landfill as well.  

Why 321 Water?
321 Water is all about less waste, less cost and more convenience. 

Our name comes from the fact that "It requires 3 litres of water in order to produce 1 non-reusable water bottle.” 

What drives us?
We want to provide you with stylish and sustainable water bottles that work with your life. We strive to make reusable bottles easier to use, just the way you like it. 

Who designed 321 Water and Uppercup?
The 321 Water Filter Bottle was designed and created by Charlwood Design in conjunction with Gretha Oost. 

The Uppercup reusable coffee & tea cup was designed and created by Charlwood Design in conjunction with James McKay.

Our Team: 
Find out more about our team at GoLusty who powers the 321 Water label.

Our Team

Our company ethos

We work off a collaborative impact model - every time you buy an eco friendly filter water bottle, you positively impact the world. Collectively, this small action makes a big difference. 

We are an ethical company
We choose to operate and manufacture in Australia to ensure we are sustainable and ethical in our supply chain and operations. 

We believe in beautiful design and corporate transparency. This translates into every aspect of our business, we actively minimise negative impacts of our operation and manufacturing.

We care about the environment and your health
We think deeply about the materials and feel of our products making them the ultimate feel-good experience. 

We use a unique high-quality material in every component of our water bottle, to provide you with the safest and highest quality product. 

We are always completely Bisphenol S (BPS) and Bisphenol A (BPA) free and the Tritan used in our bottles is free of Estrogenic and Androgenic activity. 

Meaning we have done the research to keep you at your healthiest. 

We believe in both being practical, transparent and beautiful
We have a beautifully designed water bottle, but have ensured that each part of it is multifunctional, practical and ethical. 

Our products adapt to your needs and they can change as your life does. 

321 Water is powered by GoLusty